Privacy policy
Last updated 13 November 2026
Who we are
Looks Right? is published by Playground d.o.o., Slovenia. Contact: info@looks-right.com.
The short version
- There are no accounts, no sign-in and no ads.
- The game is played on your device. Player names, saved games, scores and settings stay there.
- The app sends crash reports, and usage statistics unless you turn them off.
- This website uses analytics only if you agree.
This policy covers the Looks Right? app for iPhone and iPad, and this website.
The app
What stays on your device
Player names, saved games, the Daily streak and history, your records and your settings are stored on the device. We run no game server and cannot see them. Deleting the app removes them.
Crash reports
Release versions of the app send crash logs and basic device information, such as the model and the iOS version, through Google Firebase Crashlytics so that we can fix bugs. The reports are not linked to you, are not used for tracking or advertising, and are kept for 90 days.
Usage statistics
The app can send usage statistics so that we can improve the game. The Share analytics switch in Settings turns this off.
Purchases
Unlimited is a one-time purchase sold through Apple. Apple processes the payment, and we never see your card details. Apple also gives us App Store figures such as downloads and sales, which Apple collects under its own privacy policy.
This website
Hosting
The site is served by Amazon Web Services. To deliver a page, AWS processes your IP address and browser details. We do not keep access logs.
Asking to test the game
If you email us to join the test before launch, we use your address only to send you the invite, and delete it when the test ends.
Analytics, only with your consent
On the home page we ask whether we may use Google Analytics and Microsoft Clarity. Google Analytics counts visits and shows which parts of the page are used. Microsoft Clarity records how the page is used, such as scrolling, taps and clicks, as session replays and heatmaps. Neither loads unless you choose Accept, and neither runs on this policy, the support page or the terms. Advertising features are switched off.
If you accept, these cookies are set:
| Cookie | Set by | Kept for |
|---|---|---|
| _ga, _ga_* | Google Analytics | 2 years |
| _clck | Microsoft Clarity | 1 year |
| _clsk | Microsoft Clarity | 1 day |
Your choice is saved in your browser, under looks-right-analytics-consent in local storage, for one year. You can change it at any time with Analytics preferences at the foot of every page. If your browser sends a Global Privacy Control signal, we treat that as a decline and do not ask.
The three questions on the home page
They run in your browser. If you accepted analytics, we record that a question was answered and whether the answer was right. Nothing else about them leaves your device.
Why we may process this
- Website analytics: your consent (Article 6(1)(a) GDPR). You can withdraw it at any time.
- Crash reports and usage statistics in the app: our legitimate interest in keeping the game working and making it better (Article 6(1)(f) GDPR). You can object to usage statistics with the Share analytics switch, or to either by writing to us.
- Hosting: our legitimate interest in delivering this website (Article 6(1)(f) GDPR).
Who processes data for us
- Google, for Firebase Crashlytics in the app and Google Analytics on this website
- Microsoft, for Clarity on this website
- Apple, for App Store distribution and purchases
- Amazon Web Services, for hosting this website
Some of them process data in the United States. Those transfers rely on the EU–US Data Privacy Framework or on the European Commission’s standard contractual clauses. We do not sell personal data, and we do not share it for advertising.
How long it is kept
- On your device: until you delete the app. In your browser: until you clear the site’s data.
- Crash reports: 90 days.
- Website analytics: 2 months in Google Analytics. In Microsoft Clarity, recordings for 30 days and summary figures for up to 13 months.
Children
Looks Right? is a game for a general audience. It has no accounts, no chat and no advertising. We do not knowingly collect personal data from children.
Your rights
You can ask us what we hold about you, and ask us to correct it, delete it or stop using it. You can withdraw consent to website analytics at any time. Write to info@looks-right.com. You can also complain to the Information Commissioner of the Republic of Slovenia (Informacijski pooblaščenec) at ip-rs.si.
Changes
When this policy changes, the date at the top changes with it.